2022 Chevrolet Traverse

At Commonwealth//McCann, I was the lead art director of the Traverse campaign. The brief was to showcase the refreshed 2022 Traverse as a practical yet aspirational family SUV, and each vehicle trim's different personality.

I worked alongside the team's executive and associate creative director to develop the Traverse look and feel, which aims to be contemporary, energetic, and authentic-looking with talent interactions that reflect real life. We worked with production agencies throughout the process, from locations, wardrobe, casting, as well as editing and colour grading.

The result was a comprehensive asset package including photography shot by Jeff Ludes, videos, and graphic illustrations created by myself, which were then made available for global marketing use.

I worked alongside the team's executive and associate creative director to develop the Traverse look and feel, which aims to be contemporary, energetic, and authentic-looking with talent interactions that reflect real life. We worked with production agencies throughout the process, from locations, wardrobe, casting, as well as editing and colour grading.

The result was a comprehensive asset package including photography shot by Jeff Ludes, videos, and graphic illustrations created by myself, which were then made available for global marketing use.

I worked alongside the team's executive and associate creative director to develop the Traverse look and feel, which aims to be contemporary, energetic, and authentic-looking with talent interactions that reflect real life. We worked with production agencies throughout the process, from locations, wardrobe, casting, as well as editing and colour grading.

The result was a comprehensive asset package including photography shot by Jeff Ludes, videos, and graphic illustrations created by myself, which were then made available for global marketing use.

Photography

Videos

Safety Illustrations

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