Strepsils Sabai Sabai
Strepsils, 2019
Brief: Increase Strepsils' brand awareness by changing Thai people's perception from a medical brand to a friendly/relatable brand they can use all year round
To make Strepsils locally relevant, we created a street karaoke using the many voices of Bangkok.
Sabai Sabai (สบายสบาย), meaning happy or chill, is one of Thailand's most famous songs and a phrase that represents the Thai attitude when faced with any challenge. We teamed up with actor Ter Chantivit to create our own cover of the song and took to the streets to spread the happiness...
Long Format Digital Video
15s TV cutdown
6s digital bumper
Social GIFS & Video Content
We shared a series of short teasers before the online release of the music video to Strepsils' Instagram and Facebook, plus bonus behind the scenes clips.
Then, we created the Sabai Sabai Challenge, a Facebook competition where we asked people to submit their own version of the signature dance move and a caption to what keeps them Sabai Sabai with #StrepsilsSabaiSabai
Here were some of the submissions:
With social engagement, we increased music video views to 2.9M+ on YouTube