Strepsils

Awareness campaign challenging Thais' perception of Strepsils as a "medical" brand they think of only during flu season, to one they can reach for all year round. To make Strepsils fun and locally relevant, we wanted to create a light-hearted campaign featuring the unique voices of Bangkok. And what better way to do that than through Thailand's favorite pastime, karaoke?

"Sabai Sabai" (สบายสบาย), meaning "relaxed" or "happy", is a common phrase that encapsulates the Thai attitude when faced with any challenge. It also happens to be an iconic Thai pop song from the 80's!