Strepsils Sabai Sabai
Brief: Increase Strepsils' brand awareness by changing Thai people's perception from a medical brand to a friendly/relatable brand they can use all year round
To make Strepsils locally relevant, we created a street karaoke using the many voices of Bangkok.
Long Format Digital Video
15s TV cutdown
6s digital bumper
Social GIFS & Video Content
We shared a series of short teasers before the online release of the music video to Strepsils' Instagram and Facebook, plus bonus behind the scenes clips.
Then, we created the Sabai Sabai Challenge, a Facebook competition where we asked people to submit their own version of the signature dance move and a caption to what keeps them Sabai Sabai with #StrepsilsSabaiSabai
Here were some of the submissions:
With social engagement, we increased music video views to 2.9M+ on YouTube