Zipmex is Asia's leading digital asset exchange operating in Singapore, Australia, Indonesia and Thailand. The in-house creative team were tasked with a re-brand to give Zipmex a more approachable and modern tone of voice.

In my role as senior art director, I worked with TSLA to craft a brand to reflect our new tagline "Imagine That"; an empowering call to action to inspire people to dream bigger and acheive true wealth in a life well lived. In an industry filled with complicated jargon, we positioned Zipmex to be assuring, straightforward, yet playful to guide new users into the world of crypto